Via The Paddock fans were exclusively given the chance to attend in person Stateside or stream the event on their channels, where Team Principal and CEO Christian Horner and Drivers’ Max Verstappen, Sergio "Checo" Perez and Daniel Ricciardo presented a host of unique moments.
The launch centred around the RB19 with fans getting a first look at the 2023 car. Taking the new look car a step further, it was revealed that fans will be granted the opportunity to design three bespoke liveries this year, for each race in the USA.
Powered by technology from the Team’s Title Partner, Oracle, the "Make Your Mark" campaign will mean fan artwork decorates the RB19 when the car rolls out in Miami, Austin and Las Vegas.
The judging panel for the winning livery will be headed up by Christian and include representatives from Oracle; Principal Team Partner, Bybit and Technology Partner, Mobil 1.
World renowned artist Mr Doodle was given an RB14 showcar as a canvas to kick off the competition, creating an exclusive piece of art. "The Doodle Bull", which is also signed by Max and Checo, will be auctioned by The Auction Collective, in collaboration with Christie’s, via a timed online auction. A share of the proceeds will go to the Team’s official charity partner, Wings for Life.
Bringing the event to a climactic conclusion, the Team announced that from 2026, Red Bull Powertrains will be entering into a partnership with iconic American motorsport brand Ford.
Red Bull Powertrains and Ford will work together on the development of the next-gen hybrid power unit that will supply engines to both Oracle Red Bull Racing and Scuderia AlphaTauri from 2026.
Team Principal and CEO Christian Horner said: "At Oracle Red Bull Racing we always strive to do things first and do things differently. This is the first time we have launched our season outside of the UK and the first time any F1 Team has launched in the USA. The growth of our sport in America cannot be ignored, there are over 50 million F1 fans in the USA, of which 72% follow us, and the way the fans have embraced our Team here has been very special to see."
"Oracle Red Bull Racing will be Stateside more than ever in 2023, not just racing but also running Red Bull Showruns and the first F1 Team led road trip in America, the USA Grand Tauro, later this year. We also wanted to celebrate with, and welcome, Ford in their home country, as they become Red Bull Powertrains new partner from 2026."
"This will be a true strategic technical partnership. Ford will assist with battery and hybrid technology and much more to keep the Team ahead of the competition. I am already very excited about the possibilities that this partnership will offer both of us globally."
Ford achieved their greatest success as an engine manufacturer, with the three-liter Ford Cosworth designed for the Lotus team, which appeared in 1966. Ford was present in F1 for 38 consecutive years.
Speaking about Ford's return to Formula 1, executive chairman Bill Ford said:"This is the start of an exciting new chapter in Ford's motorsports story, which began when my great-grandfather won the race that helped start our company."
"Ford is returning to the top of the sport, bringing Ford's long tradition of innovation, sustainability, electrification and the world stage as one of the main directions of development."
Ford cited two key factors in its decision to return to F1, the growth in popularity of the sport, particularly in the United States, plus the increasing role that electricity will play in powertrains for 2026 F1 season.
Ford's decision to commit to grand prix racing was welcomed by F1 chief executive Stefano Domenicali, who joined the company in announcing the decision today.
Red Bull announced another partner with base in New York, ROKT, a company specializing in e-commerce. It operates in 14 countries across North America, Europe and Asia. One of the goals of this collaboration will be to attract women to the Red Bull virtual team. Women now have a chance!!
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