The C43, in a striking livery of red and black, will guide Valtteri Bottas and Zhou Guanyu in the 2023 World Championship as the team seeks to continue on its path of constant improvement.
As the drivers pulled the covers from the car in the team’s Hinwil base, a series of CGI images and videos of the C43 were released to media and fans alike, bringing the new Alfa Romeo F1 Team Stake car to life in all its glory.
In an impressive unveil video, the C43 emerged from raw materials and atomised parts, the resulting assembly symbolising the way the team is a union of individuals that come together, each playing an important part in ensuring Alfa Romeo F1 Team Stake’s success.
In a further enhancement of the fan experience, the C43 was also made available in Augmented Reality, for all fans to bring it into their homes, in an interactive journey developed by team partners, JigSpace. (link.jig.space/e/arf1c43)
In a further push to bring the car back to the community, the C43 show car unveiled by the drivers was put on auction, via Memento Exclusives on www.f1authentics.com, with the bids opening at the same time of the drivers’ presentation on stage.
The livery, designed by Alfa Romeo’s Centro Stile, incorporates the growing array of brands associated with the team, with prominent locations for Alfa Romeo and new title partner, Stake, as well as new acquisitions which underline the team’s growing attractiveness to businesses in all kinds of sectors.
Over the last few season, Alfa Romeo F1 Team Stake has emerged as a leader, among Formula One teams, in finding fresh approaches to marketing, with unrivalled levels of access and a constant push for innovation that extends beyond technical matters.
Designed by the technical team led by Jan Monchaux and powered by a new Ferrari power unit, the C43 is an evolution of last year’s successful challenger, the C42: however, due to the circumscribed but significant changes in the regulations brought in by the FIA, the C43 incorporates several updates and complete new parts, with its overall development path still promising a steep improvement curve.
The car shed its "winter livery", a work of art by graffiti artist BOOGIE, and it’s now ready to hit the track in a shakedown session, scheduled for this week in Barcelona, and for winter testing in Bahrain, at the end of the month.
"I hope it’s going to be quicker than the successful car we had last year, that’s what matters most, and more reliable as well: we have put a lot of effort in this direction. Now, it’s time to get to the track and see how this car performs. I’m happy to get back to racing and I’m confident there will be much more to come from us soon."
Valtteri Bottas, race driver of Alfa Romeo: "The C43 is finally here, and I cannot wait to bring it out on track. I really like our new livery, I think it’s stunning, and a fine evolution from last year’s one. It’s been an interesting first season with the team, we made some pretty solid progress together, and now there’s only one direction to follow: up, higher, and better."
"There is obviously still work to do and things to improve, but I am confident we have it in ourselves to aim for even higher results this year. I cannot wait to go back to racing, I am fully charged and eager to get the new season started."
Zhou Guanyu, race driver of Alfa Romeo: "I am happy to finally see the C43 being unveiled after all the behind-the-scenes work that has been done in the past months; I think we are sporting a beautiful new design for 2023, and I am looking forward to driving the car in Barcelona in the next days, before properly getting the season started with winter testing in Bahrain."
"Last year, the team made me feel at home from the very start, welcoming me and giving me time to learn and improve. The expectation for this year is definitely higher, and I will carry all the experience from my rookie season into 2023. I’m excited for what's coming, and I’m fully ready to attack."
Théo Pourchaire, reserve driver of Alfa Romeo: "First of all, I am thankful and honoured to be taking part in my first Formula One launch as a reserve driver for the team. It is great to see the efforts paying off, and I cannot wait to get started!"
"I have seen the great amount of work that has been put into bringing the car from paper to reality, and I am happy for everyone back at the factory, I think they have done an amazing job."
"There is of course great expectation, and I am looking forward to seeing the C43 hitting the track in just a few days. I feel part of a great family and a great team, and I am determined to do my best and push the limits to achieve the best results possible."
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