ALFA ROMEO F1 - NEW TEAM REPRESENTATIVE AND TITLE SPONSOR

Alfa Romeo F1 Team have appointed Alessandro Alunni Bravi, in his capacity of Managing Director of the Sauber Group, to the additional position of Team Representative for the Formula One World Championship.

The experienced Italian, who has been part of the Sauber Group since 2017, will be adding this role to his name for the 2023 season and beyond, representing the team in all official functions at race weekends and away from the track.

The appointment of Alunni Bravi represents one of the first tasks accomplished by the new CEO of the Sauber Group, Andreas Seidl, following the commencement of his tenure at the Swiss company on January 9th.

The decision will see Alunni Bravi, in his additional role, work together with the technical and operational departments to continue the team’s growth and success, while delivering to internal and external stakeholders of the team the value Alfa Romeo F1 Team has been known to produce.

Alunni Bravi’s assumption of the Team Representative role will mark a definite step forward for Alfa Romeo F1 Team and the Sauber Group as a whole, allowing Andreas Seidl to focus on his objective of further growth of the Sauber Group, ensuring success in the short term and preparing the team for its exciting future.

Andreas Seidl, CEO of Sauber Group: "I am delighted to confirm the appointment of Alessandro Alunni Bravi to the role of Team Representative, in addition to his existing duties of Managing Director of the Group. His vast experience in motorsport has equipped him with all the tools he needs to succeed, and his intimate knowledge of the team, of which he has been part for more than five years, will ensure stability and continuity in our progression."

"Alessandro representing the team during the Formula One championship will allow me to focus on growing the Group and preparing for the challenges and opportunities that await us. I thank Alessandro for his belief in our vision and I welcome him to this additional position: I am convinced this is another valuable addition to what is without any doubt a very strong team, from the drivers to the management team, to each one of our employees, capable of building on last year’s success and creating a bright future for Sauber.”

Alessandro Alunni Bravi, Managing Director of Sauber Group and Alfa Romeo F1 Team Representative: "I want to thank Andreas and our shareholders for their trust, and I want to reiterate my commitment to giving my best to live up to their expectations and represent the team in the best possible way."

"It is a huge privilege to keep working with a group of incredible people who, over many years, have helped me integrate within the Sauber Group: what they gave me in this time will enable me to fulfil this task and represent the team according to our shared vision and our objectives."

"I am fully conscious of the work we have ahead of us and of the challenges that face us: I approach this task with humility, knowing I am part of a strong team that will get the job done, and with the belief we have everything we need for a successful future.”

2023 will mark a new dawn for Alfa Romeo F1 Team as the announcement of a record-breaking new title partnership with one of the world’s leading entertainment and lifestyle brands, Stake, creates a new identity for the team.

Multiple business industries are grouped under the Stake umbrella brand, and together, create one of the most comprehensive entertainment packages globally. This makes Stake one of the freshest and most aspirational brands in the world.

Founded in 2017 by a group of technology and betting industry entrepreneurs, Stake has established a strong presence in the world of sports ever since, and their investment in Alfa Romeo F1 Team is the latest venture as they back a successful team moving up in the constructors’ standings.

Famed for building a community among its users and creating an engaging digital experience, Stake has a proven track record of successful activations that are ready to be translated into the world of motorsports.

The multi-year partnership aims to increase Stake’s recognition to a broader demographic that will enable the brand to diversify its fan base. Stake will support the fans of Alfa Romeo F1 Team Stake by creating a calendar of worldwide experiences and events alongside the F1 calendar, with more details about these plans coming in the run-up to the season.

With this, Alfa Romeo F1 Team Stake enters one of the best sport and entertainment portfolios, including the likes of Canadian superstar Drake, Everton Football Club, UFC, legendary Argentine footballer Sergio Aguero and more.

Bijan Tehrani, Co-Founder of Stake: "We could not be more thrilled to join a legendary F1 team that shares with us the same ambitions of growth and success. Alfa Romeo F1 Team Stake will expand our opportunities for fan engagement through brand integration and activation. We are fully committed to enhancing race weekends by creating unique experiences for all Alfa Romeo F1 Team Stake fans, growing audience engagement in the digital arena."