The factories have been a hive of activity over the winter, as team members searched for new solutions, opportunities and improvements in their hunt for performance. Long days, late nights, tough decisions and intense deadlines – the combined and collective effort of every member of the team, coming together to ensure W12 is ready to hit the track on schedule.
The team’s 2021 challenger is named Mercedes-AMG F1 W12 E Performance and is first car to use the ‘E PERFORMANCE’ designation, signifying closer alignment to the Mercedes-AMG performance division in the future. ‘E PERFORMANCE’ is the new technology label that will be used in product names and badges on all forthcoming Mercedes-AMG performance hybrid cars – which feature direct cascade technology from F1 and, in particular, the work of Mercedes AMG High Performance Powertrains in Brixworth.
The team’s closer cooperation with AMG is also reflected in the new 2021 livery, with AMG branding replacing the star pattern on the engine cover which now fades to Mercedes’ traditional racing silver from the black base livery introduced in 2020. The most prominent colour remains the iconic green of Title Partner PETRONAS on the front and rear wings, nose, mirrors and halo, with the parallel green and silver stripes on the flanks of the car symbolising more than a decade of partnership between Mercedes and PETRONAS.
The visual identity is completed by the burgundy of team shareholder and Principal Partner INEOS, which features on the airbox and the inside of the front wing endplates. The result is a striking and distinctive look for the season ahead. This season also marks the beginning of an exciting new chapter for the team following the announcement late last year that Toto, Daimler and INEOS will be one-third, equal shareholders.
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