Founded in Turin in 1895, Lavazza has been owned by the same family for four generations. It is among the leading coffee roasters in the world and has a sales presence in more than 140 countries.
Lavazza's strategy of international growth has led to collaborations in the world of sport, and they have supported the motor racing career of Canada's Nicholas Latifi since 2016.
Claire Williams, commented: "Lavazza and Williams Racing share similar values, we build our businesses around passion for work, and for our product. These attributes around innovation and entrepreneurship provide solid foundations for our companies to build a strong partnership. I look forward to working with Lavazza and welcoming them into Formula One, for the 2020 season."
Lavazza Group Chief Marketing Officer, Sergio Cravero, commented: "We are thrilled to keep supporting our young ambassador and talent Nicholas Latifi in his new journey in Formula One with the Williams Racing team. Through these important partnerships, perfectly in line with our internationalisation strategy, Lavazza is able to develop its brand awareness and to spread the Italian coffee culture all over the world."
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