Lotus F1 Team welcomes CNBC, the world’s leading business and financial news network, as its Official Business Media Partner in a move which cements the team’s position as the number one Formula 1 team for business. CNBC takes business news to a global audience of 390 million homes around the world.
Throughout the 2013 Formula 1 season, this new agreement will allow Lotus F1 Team’s partners to benefit from CNBC’s unmatched reach of affluent and influential business leaders with commercial advertising campaigns airing on its international network. This new relationship builds on the team’s recent partnerships with brands such as Microsoft, Unilever and The Coca-Cola Company.
The partnership will see CNBC branding on the nose of the team’s 2013 car, as well as on driver and pit crew overalls, team uniform, branding around the paddock and on marketing materials.