LOTUS F1 BRINGS COCA-COLA IN FORMULA 1

The Coca-Cola Company has announced a new sponsorship deal with the Lotus F1 Team through its Burn Energy Drink. The product is already prominent in a wide range of extreme sports, including skateboarding, snowboarding and skiing.

Eric Boullier :
"We are proud that The Coca-Cola Company has chosen Lotus F1 Team as the best vehicle to represent the burn brand in its most high profile partnership. We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media; an area in which our team has been at the cutting edge in Formula 1 for the past 18 months, recording the highest growth rate amongst fans this year."